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Blog / Is the East End the new West End?
Is the East End the new West End?

Posted by on Wed Mar 07, 2012 11:49am

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Since London won the right to host the 30th modern Olympiad, East London has undergone a multi-billion-pound transformation. The area which once consisted of industrial wasteland and low-cost housing now boasts the 250-acre Olympic Park, as well as a host of ambitious development projects, ranging from new event venues to one of the largest urban retail destinations in Europe.
 
With all of the development and excitement around the East End this year what will be its on-going events appeal compared to the traditional hub, London’s West End? Are corporates increasingly looking for venues near the Olympic sites in 2012, and will this be a lasting legacy, or will West London remain the hotspot for five-star hotels and high-impact events?
 
Our Creative Director, Nathan Homan, will be picking up this debate at the 2012 International Confex at Excel tomorrow. He’ll be joined by Christy McGhee from C&IT, Alex Wilson from Virtual Venue Visit, Peter Kerwood from Altitude London and James Rees from Excel.
 
What do you think? It the East overtaking the West in terms of popularity for events?
 
You can check out this seminar at the Haymarket Hub at 12:00pm, Thursday 8th March.

To register for Confex click here.

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