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Blog / Prepare for a Sonic Boom
Prepare for a Sonic Boom

Posted by Sheena on Thu May 23, 2013 16:46pm

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Condiment Junkie’s White Paper Sound Advice, claims that of all the senses, brands would be wise to harness the power of sound.  Studies show that hearing is the sense most strongly linked to our emotions, which in turn, is a key contributor to our formulation of long-lasting memories.  When utilised correctly or to enhance visual stimuli, sound has the potential to establish long-term emotional connections to a brand.

Tagged: Production, Design, Narrative, Visitor Experience, Brand Activatio

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