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Blog / adidas Originals Stan Smith Launch Event
adidas Originals Stan Smith Launch Event

Posted by Anna on Fri Jan 24, 2014 12:49pm

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shoebox.jpg

Rouge's operations director, Nick, was very excited about Adidas Originals' recent take over of the Old Truman Brewery in London for the British re-launch of the iconic Stan Smith.  To celebrate the launch in style, adidas Originals opened a Stan Smith pop-up shop set in the world's largest shoebox.  The all-white interior created a stunning backdrop to the classic shoe. Attendees got a chance to “Stan Themselves” by placing their face on the tongue of the iconic shoe in place of the man himself.

Stan is back!  Have you got your pair yet?

#stansmith

Tagged: What's Hot & What's Not, Pop-up, Entertainment, Venue, Production, Design, Visitor Experience, Brand Activation, Experiential

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