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Boomerang Pets Party (1).jpg

Consumer research highlighted two key strategic insights:

- What children enjoy most about Boomerang are the animal cartoon characters
- What their young viewers care the most about are their pets

Wanting to take an existing event asset in Regent’s Park to the next level, the client appointed Rouge to design a new concept, explore additional strategic elements and produce an event that encompasses these insights and engages their target audience.

| objectives  brief 
Rouge live Rouge venues