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29th October 2010
Rouge Events on tour with Ben 10: Ultimate Alien

Turner appoints Rouge for the ultimate brand experience


Turner Broadcasting has appointed Rouge Events to create the ultimate free brand experience for kids on behalf of Cartoon Network. The Ben 10: Ultimate Alien truck tour will launch at Brent Cross on Saturday 6th November on the first leg of a 10-date nationwide tour of Toys ‘R’ Us stores.


The experiential roadshow will transport kids to the world of Ben 10 and take visitors on a mission to planet Klymyss to rescue Ben. The fully interactive experience will include a space craft simulator and alien DNA fingerprint check-in. Via a series of tunnels leading through the truck, kids will be taken on a journey where they can discover more about the story of 16 year old Ben Tennyson and the intergalactic world he lives in.

Following the recent win at the Event Awards 2010 for Best Outdoor / Public event Skyfest, Rouge continues to lead the market in high spec live brand experiences for leading media brands. View footage

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