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18th April 2012
Appeal To Kids & Sell To Parents Conference

Rouge's Creative Director is speaking at the 6th Annual Appeal To Kids & Sell To Parents Conference

For six years this conference has held its position as the only event in the industry which looks at how to engage with kids to create lifetime relationships, and how to communicate with parents to persuade them to open the purse strings. The day aims to look at who the kid market is, who their parents are, how that ever-complex consumer is evolving and how brands can tap into this market by appealing to kids and marketing to parents.

Rouge Event’s Creative Director, Nathan Homan, will be speaking on a panel discussing optimising your marketing mix to reach children and parents from all angles and how to responsibly and profitably market to kids.

Nathan said “live events create authentic, fun, educational and memorable experiences for children. Parents appreciate the intent and effort of these campaigns. We have worked with several leading children’s brands such as Disney, Boomerang, Cartoon Network and Nickelodeon to place engaging live events at the centre of their marketing and communications strategies.”

The conference will be held on 21 June 2012 at Dexter House, London. For more information and to register click here.

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