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31st May 2012
Bringing the Amazon to Hay Festival

The Sky Rainforest Rescue Pod is back in action and returning to Hay Festival for the third year.

Sky appointed Rouge to create the experiential pod in 2010 to raise awareness of their campaign to protect an area of Amazon rainforest the size of Belgium; since then the pod has had residences all over the UK and over 32,000 visitors have participated in the experience.

The pod brings you up close and personal with the amazing wealth of plants and animals that live in the Amazon and the deforestation that threatens its future. Through the 3D rainforest mini-documentary, Sky and WWF trained hosts, video wall, photo galleries and touch screen games, the pod allows visitors to learn about the people of the Amazon, their culture and livelihoods, and the threat that deforestation poses for current and future generations. It also shows how the preservation of the rainforest is essential to life around the world and the effect that deforestation has on climate change.

Want to experience the pod for yourself? Then come on down to The Hay Festival of Literature and Arts between 31st May - 9th June – we’d love to say hello!

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