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19th March 2010
Rouge Wins Sky Rainforest Rescue Pitch

Rouge has been appointed by Sky to create an experiential rainforest event as part of the media giant’s mission to save the Amazonian Rainforest.

The Sky Rainforest Rescue Pod will contain state of the art of technology to transport visitors to a virtual world where they can explore the South American jungle in 3D, and get up close and personal with some of the real rainforest residents.

The pod will tour locations around the UK for the next twelve months, enabling visitors across the country to participate in the Sky Rainforest Rescue Experience.

Sky was the first global broadcaster to become a carbon-neutral company and has launched Sky Rainforest Rescue in partnership with WWF, in which the company matches public donations in order to save a huge tract of Rainforest in Acre, Brazil.

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