Channel 4 Sales took to the road with this Take Over Tour of 12 media agencies in both London and Manchester, bringing the best of the programming alive with interactive experiences to really get agency staff engaged in the brand.
Experiences included the Bake Off kitchen, a fiendish Crystal Maze challenge, a fast-paced SAS reaction training, a competitive F1 simulator and a beauty salon from the W Channel. Set up overnight, the whole experience created a huge impact when staff arrived for work in the morning and helped drive attendance to the seminars Channel 4 held throughout the day. The activities brought agency teams and Channel 4 staff together in a fun and informal environment, helping to cement positive business relationships for the year ahead.
