IKEA's Birthday

A major media event celebrating 21 years of IKEA operating in the UK and setting the vision for the future. This spectacular event was also a platform to showcase 'UK At Home', a photographic book commissioned by IKEA to demonstrate British homes in all their glory.

We were tasked to find an extraordinary, relatively undiscovered, multi-room venue to produce IKEA’s 21st Birthday Celebrations. There had to be enough space for 300 guests to sit on IKEA sofas.